Company News

Nice ‘n Easy Unveils ‘Shift a Shade’ Campaign

Features new brand ambassador Christina Hendricks.

Author Image

By: Christine Esposito

Editor-in-Chief

Clairol Nice ‘n Easy has tapped Christina Hendricks as its new brand ambassador. Hendricks represents Nice ‘n Easy’s new “Shift a Shade” campaign, which is focused on inspiring women to make a hair shade shift to find their true color.   Naturally a dark blonde, as a young girl Hendricks was first inspired to color her hair red by the fictional heroine of LM Montgomery’s books, “Anne of Green Gables,” an iconic redhead. Finally making the leap early in her career, Hendricks colored h...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters